北京办公家具_办公桌椅_铁皮柜_档案柜_钢制文件柜_更衣柜_办公屏风工位-北京泰安盛世办公家具厂家定制-设计-价格

    http://cs.jiaju.sina.com.cn  2010年09月20日07:38  中国建材网

   在刚落幕的上海中国国际家具展上，中国家具协会下属《办公家具》杂志主编苏蓓告诉《第一财经日报》，目前办公家具企业过于分散，创新能力差，利润偏低，难以形成规模企业与龙头企业。“现在中国办公家具的产品价格，和国外差距5倍到8倍。”中国家具协会副理事长朱长岭昨日对记者表示，今年上半年，办公家具行业销售额上升20%~30%，与整个家具行业基本同步。但国内办公家具价值仍然偏低。

办公家具陷入价值困境
　　“拒绝内销”防抄袭

　　在展会上，不少办公家具展位悬挂着“拒绝内销”、“持邀请函的海外人士方可入内”字样的告示牌，主动屏蔽内销市场。朱长岭告诉记者，企业拒绝内销是为了防止被抄袭。

　　朱长岭介绍，事实上，办公家具外销不到其总量的20%，而且基本都是贴牌代工，极少有自主品牌。“有些企业热衷于做贴牌，自己根本就没有品牌价值。”苏蓓说。

　　“办公家具业进入门槛很低，质量良莠不齐，抄袭或者低价，没有形成很好的赢利模式。”上海富惠企业发展有限公司营销总监黄炳松显得很无奈。

　　尽管外国更衣柜有些企业经常投诉中国企业抄袭，但由于其产品没在中国注册，难以保护其专利权。“而且即使抄袭了式样，很多中国公司会做功能上的改进，所以执法非常困难。”朱长岭告诉记者，如果是国内企业发生抄袭，至多就是警告停止侵权，也没有实质办法。

　　保卫核心技术

　　市场份额分散是办公家具市场的现状。“在我们行业，营业额最大的公司所占的市场份额，也不足1%。” 诺梵(上海)办公系统有限公司(下称“诺梵公司”)总裁傅天承称，尽管上半年公司销售额达到30%的高增长，但仍不敢称是业内的“大”公司。

　　不过，傅天承表示办公桌并不怕抄袭，因为核心技术是很难仿制的。他指着眼前的桌子告诉记者：“这个桌子的各个部件，都有不同的工厂代工，我们提供模具，但是整体组装只有我们才能做，这需要很高的技术含量。”

  　　邦正(中国)有限公司(下称“邦正”)也同样自信。“实业太累就甩给别人做。只有专利产品电动旋转插座由我们自己生产。”邦正项目总经理林沈阳透露该公司在全国共有六七十个代工，而2010年上半年公司销售额达到七八千万元，其市场总监贾雁称，尽管没有专利，但并不害怕新产品抄袭。

　　一些业内较大的企业已经意识到，必须拥有和保护核心技术。黄炳松透露，公司每年有至少10%以上的利润投入研发。而诺梵公司最近通过了美国高端认证机构Greenguard的验收，如今已有十多个专利。

　　朱长岭认为，办公屏风尽管存在抄袭，但有实力的大公司并不害怕，因为有些抄袭达不到要求，而反过来抄袭现象也会推动大公司努力研发，开发新产品。

Http://cs.jiaju.sina.com.cn 2010 09Oct 2007:38China building material net
Just closed in Shanghai China International Furniture Fair, China Furniture Association under the" office furniture" magazine editor-in-chief Su Bei told the" First Financial Daily", the office furniture business is too fragmented, poor innovation ability, profit is low, it is difficult to form scale enterprises and leading enterprises. " Now China office furniture product prices, and foreign difference of 5times to 8 times." China Furniture Association Vice-President Zhu Changling told reporters yesterday, the first half of this year, the office furniture industry sales by20%~30%, and the furniture industry is basic and synchronous. But the domestic office furniture value is still low.
office furniture into value Dilemma
" To the domestic" anti plagiarism
In the show, many office furniture booth hang" refused to domestic"," a letter of invitation from overseas for entry." signs, active shielding of the domestic market. Zhu Changling tells a reporter, domestic enterprise refuses to prevent being copied.
Zhu Changling introduces, in fact, office furniture for export less than20% of the total, but are basically OEM manufacturing, some independent brands. " Some companies are keen to do OEM, they simply have no brand value." Su Bei says.
" office furniture industry enters a doorsill is low, quality is uneven, some good and some bad, copied or low, did not form good profit pattern." Shanghai Fu Hui Enterprise Development Company Limited Marketing Director Huang Bingsong looked very helpless.
Although foreign locker some enterprises often complain that Chinese enterprise plagiarism, but because their products are not registered in China, it is difficult to protect their patent rights. " And even if copied the style, many China Company will be functional improvements, so law enforcement is very difficult." Zhu Changling tells a reporter, if domestic enterprises is the occurrence of plagiarism, is at most a warning to stop infringement, no real way.
Defend the core technology
Decentralization of market share is the office furniture market situation. " In our industry, the largest turnover of the company 's market share, but also less than 1%." Donovan ( Shanghai) Office System Company Limited (hereinafter referred to as " Donovan company" ) President Fu Tiancheng said, although the first half of the company's sales reached30% growth, but still not known is the industry's " big" the company.
However, Fu Tiancheng said the desk and not afraid of plagiarism, because the core technology is difficult to imitate. He pointed at the front desk told reporters:" this table components, have different manufacturing plant, we provide the mold, but the overall assembly only we can do, it requires very high technology content."
Is state (China) Co., Ltd. ( hereinafter referred to as the" state" ) are equally confident. " Dump industrial too tired to others. Only patented products electric rotary socket from our own production." The state is project manager Lin Shenyang revealed that the company in the country has a total of sixty or seventy foundry, and the first half of 2010 the company achieved sales of seventy or eighty million yuan, the marketing director Jia Yan said, despite the absence of patents, but do not be afraid of new products of plagiarism.
Some of the larger enterprises have already realized, must have the core technology and protection. Huang Bingsong discloses, the company has at least 10% of the profits in research and development. While Donovan company recently passed the United States high-end certification body Greenguard acceptance, now has more than 10patents.
Zhu Changling thinks, office screen despite the presence of plagiarism, but the strength of large companies are not afraid, because some copy is not up to the requirements, and in turn copied phenomenon will promote the company's efforts to develop, the development of new products.