北京办公家具_办公桌椅_铁皮柜_档案柜_钢制文件柜_更衣柜_办公屏风工位-北京泰安盛世办公家具厂家定制-设计-价格

    2011年家具行业十大新闻事件

                                  转载：深圳家具报

    2011对于家具行业而言，【办公家具】可谓一波三折，有令人沮丧的消息，也有振奋人心的信号。在这一年中，最重要的事情莫过于达芬奇事件在社会上所引起的轩然大波，让这个行业前所未有地受到关注。除此之外，从整体家居到细分市场再到电子商务营销，家具行业的销售渠道在2011年不断深入和创新；外行业也不甘寂寞，前仆后继地涌入家居业，对“中国制造”[www.jiaju988.com]给予了更多的关注和推动。回头来看，2011年真是热闹。

1.世界最大家具生产商Ashley进军中国市场

    作为世界最大的家具生产商，Ashley在2011年的三月东莞展和广州展上相继亮相，宣布正式进入中国市场。这位堪称全美第一的家具制造商和零售商的露面无疑在向国内的家具企业透露这样一个信号：在国际消费市场萎靡不振的形势下，中国办公家具将是下一个颇具开拓价值的市场洼地。

评：路漫漫其修远兮，“尔等”将上下而求索。

2.芬迪米兰展上独拒中国设计师

    在2011年4月的米兰家具展上，芬迪家具在展位入口处设置关卡，只允许部分人进入，而中国设计师则一概不准入内，当即遭到来自中国参观者的投诉。作为国际奢侈品牌，芬迪的这一举动被视为“看人下菜碟”，有失大牌风范。而业内人士则认为，中国家具行业长期存在的“抄袭风”是让中国设计师受拒的根源。

评：创新是为了进步，而抄袭是为了生存。

3.淘宝爱蜂潮开业，传统零售模式受挑战

    2011年5月27日，【办公家具】首家淘宝商城爱蜂潮家居体验馆在北京开业，它是淘宝商城充分整合厂家销售资源和网络买家资源的对接，通过线上看货、线下体验的方式进行终端销售，这一模式对传统零售商和家居卖场发起了巨大挑战。下一步，淘宝还计划在全国各大城市建立“同城快递＋安装”的运送服务网络，

评：亲历现场，总有种似曾相识的感觉，难道也有瑞典血统？

4.达芬奇家具被指造假

    2011年7月10日，央视《每周质量报告》播出《达芬奇天价家具“洋品牌”身份被指造假》，节目中指出达芬奇公司销售的天价家具，以国产代替进口，以树脂代替实木，具有欺瞒消费者的嫌疑。后经国家专业机构检测，其部分产品被判定为不合格产品。随着事件影响力的不断扩大，达芬奇在市场建立多年的品牌美誉度轰然倒塌。

评：家具终于引起全社会关注了，可是这样的关注伤不起啊。

5.左右“纸茶几”事件

    2011年10月12日，《三湘都市报》一篇名为“左右布艺沙发长沙店实木茶几竟是纸做的?”报道将左右沙发推向了风尖浪口。10月14日，左右沙发针对此事发表声明，表示事件中的茶几并非左右沙发产品，但左右公司将对由此产生的消费争议和不满表示道歉。最后此次事件以厂家出面协调，与消费者达成协商结束。

评：再次强调对于专业产品的消费者知情权，并非单向，而要双向。

6.“城里城外家居广场”全新渠道模式推出

   2011年，“城里城外家居广场”推出全新商业模式：即城里城外与厂家、经销商“零租金”联营合作，销售利润按约定分成，全面压缩渠道成本，以更合理的价格来拉动市场，开创家居渠道的创新模式。此模式还伴有“开发保障性住房家居特供基地”、“大学生创业实训基地”等政策扶持性概念，因此在推出之初便被许多业内人士所看好。

评：但愿不要“中道而崩殂”。

7.家具企业直面美国倾销诉讼

    始于2011年10月的美国企业诉中国木制卧具反倾销案于2011年末前结束调查。美国商务部对7家占对美家具出口量主要份额的中国企业做出获得单独税率的裁决。此次应诉企业中有82家获平均进口关税税率10.92%，另外36家被美初裁拒绝使用此税率。其他未应诉的中国企业征收198.08%的惩罚性关税。

评：应诉的还有希望，不应诉的这生意就别做了。

8.宜家一年四发召回令

    仅2011一年间，【办公家具】宜家就在中国市场进行了四次产品召回，每次产品召回的原因基本都是发现产品存在某种安全隐患。据不完全统计，在过去的三年里，宜家宣布召回的问题产品至少有15种，包括茶壶、窗帘、儿童椅、睡袋、床垫、沙发床等。

评：召回的不见得一定差，不召回的可能问题更大。

9.凡客诚品等外行业纷纷涉足家居业

    凡客诚品将进军家具市场的消息一经公布，就引发了家居业内一阵讨论。2011年，除凡客诚品外，海尔、美的等家电巨头也纷纷进军整体橱柜行业，美的集团则宣布将在2012年进入衣柜、书柜、鞋柜等家具领域，计划到2015年家居类产品销售达到18亿——20亿元，进入整体家居行业前三。

评：家居是块大蛋糕，任谁都想尝一尝。

10.好百年总裁陈明周卸任

    2011年11月19日，好百年家居召开内部会议，陈明周宣布正式退出好百年家居，不再担任总裁一职，同时还转让个人所持有的好百年家居全部股权。从1997年进入家居业到2006年，陈明周操盘的好百年家居在这十年间得以强劲的发展，居于业界数一数二的地位。随着陈明周的卸任，同时淡出人们视线的还有其一直以来的“家居帝国梦”。

评：老牌帝国走到尽头，时代变迁里程碑？

(实习编辑：邓静）
【北京泰安盛世办公家具网】

In 2011ten major news events in furniture industry
Reprint: Shenzhen Furniture News
2011for the furniture industry, [ ] [/url] [url=http://www.xa2008.cn] office furniture is striking one snag after another, with the sad news, also inspire people signal. In this year, the most important thing is to be Da Vinci event in the community caused a great disturbance, let this industry hitherto unknown attention. In addition, from the overall home furnishing into segments and then to the electronic commerce marketing, furniture industry sales channels in 2011, deepening and innovation; industry also unwilling to remain out of the limelight, fought into the home furnishing industry, the "made in China" [www.jiaju988.com] gave more attention and promote. In retrospect,2011 is really busy.
In 1the world's largest furniture manufacturer Ashley to enter the Chinese market
As the world's largest furniture manufacturers, Ashley in 2011March Dongguan exhibition and Guangzhou show appear in succession, announced formally enter the Chinese market. This is the first American furniture manufacturers and retailers to appear in the domestic furniture enterprises revealed such a signal: cachexia in international market situation, China office furniture is a considerable development value of the market.
Commentary: a long way to go," you" will never.
2 Fendi Milan exhibition only to Chinese designers
In 2011April Milan Furniture Fair, Fendi furniture in the control booth, allow only a portion of people entering, and Chinese designer no admittance, immediately by Chinese visitors complaints. As an international luxury brand, Fendi this action is regarded as" the next man Caidie, loss of major suit.". While the industry is that, Chinese furniture industry long-standing " plagiarism wind" is to let Chinese designer refused roots.
Commentary: innovation is to progress, and copied to live.
3Taobao love bee tide opened, traditional retail mode is challenge
In May 27, 2011, [url=http://www.xa2008.cn] [ ] [/url] office furniture first Taobao Mall love bee tide home furnishing experience Museum opened in Beijing, it is Taobao Mall fully integrated manufacturers and sales resources and online buyers resources docking, through the line of goods, line experience type of terminal sales, this one mode to traditional retailers and home furnishing stores launched a huge challenge. The next step, Taobao also plans in national each big city to build" City Express + installation" delivery service network,
Commentary: living field, there is always a sense of deja vu, is also of Swedish descent?
4 Da Vinci furniture was accused of fraud
July 10, 2011, CCTV" weekly quality reports" broadcast" Da Vinci price furniture " foreign brand" identity is refers to the fraud", shows that Da Vinci company sales price of furniture, it can replace the imported, to resin instead of wood, with a fool consumers. After the national professional bodies detection, some of its products are judged to be unqualified products. Along with the events that influence expands ceaselessly, Da Vinci in the market for many years to establish a brand reputation collapsed.
Commentary: Furniture finally aroused the concern of the whole society, but this concern vulnerable.
Around 5" paper coffee table" event
In October 12, 2011," Sanxiang Metropolis Daily" called " around Changsha Shop sofa solid wood coffee table that is made of paper?" is reported to be about the sofa to the mouth of wind pointed wave. In October 14th, around the sofa at this statement, said the event in the table is not about sofa products, but the company will be about to the resulting consumer disputes and grievances to apologize. Finally, the incident to manufacturers to reach consumers with coordination, consultation.
Commentary: again for the professional products to consumers' right to know, not a unidirectional and bidirectional.
6" outside the city of home furnishing square" new channel launch mode
In 2011," the city suburban home furnishing square" to launch a new business models: the town outside the city and manufacturers, dealers" zero rent" joint venture cooperation, sales profit according to the agreed into, fully compressed channel cost, to more reasonable prices to stimulate the market, create a home furnishing channel innovation mode. This mode is also accompanied by" the development of affordable housing for home furnishing base"," entrepreneurship training base" and other policies to support the concept, thus launched in the beginning by many industry is valued.
Comments:" I don't mean to die".
7 furniture enterprises face the United States anti-dumping lawsuit
Started in 2011October the United States enterprises v. China wooden bedding anti-dumping case in2011before the end of the end of investigation. The United States Department of Commerce on7to the United States accounted for the major share of the Chinese furniture exports enterprise to make access to the separate rates ruling. The respondent enterprises is home to 82 of the average import tariff tax rate by10.92%,36 other preliminary refused to use this rate by beauty. Other non-responding Chinese enterprise198.08% levy punitive tariffs.
Commentary: responding to still have hope, not responding to this business is not done.
8year four recall IKEA
In 2011years, [ IKEA office furniture market in China for the four time the product recall, each product recall reasons are the basic product is found to exist some potential safety hazard. According to incomplete statistics, in the past three years, IKEA announced the recall of the products in question has at least 15, including teapots, curtains, children's chairs, sleeping bags, mattresses, sofa bed.
Commentary : recall not necessarily poor, do not recall may be a bigger problem.
9where external industry in succession sortie home furnishing industry
I will go to the furniture market news release, had caused a discussion of home furnishing industry. In 2011, except where, Haier, the United States and other home appliances giant also marchs in succession the whole cabinet industry, the group of the United States announced in 2012 will enter the wardrobe, bookcase, wardrobe and other furniture field, plan to 2015home furnishing products sales reached 1800000000--2000000000 yuan, the whole body into the home furnishing industry before three.
Comment on: home furnishing is a large cake, everyone want to taste.
10good years president Mr Chen Mingzhou
In November 19, 2011, a good hundred years home furnishing hold an internal meeting, Chen Mingzhou formally announced to withdraw from a good hundred years home furnishing, no longer served as its president, and also the transfer of individual holds good hundred years home furnishing all share. From 1997 to enter the home furnishing industry until 2006, Chen Mingzhou kept a good hundred years home furnishing in these ten years to a strong development, the status of count as one of the very best in the industry. With the departure of Chen Mingzhou, while out of sight and has been the" home furnishing imperial dream".
Comment on: the old empire came to an end, the changes of the times milepost?
( editing: Deng Jing)
[url=http://www.xa2008.cn] [ Beijing Tai'an Sheng office furniture net ] [/url]